Primary logo version
Recommended for use in all marketing communications. Color brand identification is a key asset to maximize recognition. The primary logo version must always be used on white (or very light) or on the brand dark blue (or very dark) background.
Descriptor
The top boundary of the block is strictly fixed and must not exceed the specified value. The text content is agreed with the brand owner and must not exceed a total of 30 characters (including spaces). The descriptor color must match the color of the letter “W” in the logo.
Partner program
Clear space
To ensure correct logo display, strictly observe the minimum clear space. No graphics or text may appear within the clear space.
Dimensions
When scaling, all elements of the logo must change proportionally. At minimum scales, the descriptor is not used.
Width 50 mm/164 px - minimum acceptable size of the main logo horizontally.
Co-branding panel
Always use the specified clear space around the logos. The two logos must be the same visual size. A vertical divider must be used.
Restrictions
Do not distort the logo’s proportions.
Do not use a different font for the logo.
Do not slant or mirror the logo.
Do not change the spacing of the letter containers.
Do not overlap the logo elements.
Do not change the logo color.
Do not rotate the logo.
Color palette
The logo is used only in four brand colors: white, orange, purple, and dark blue. The choice depends on the image/background, production method, and material.
CMYK:
0%, 0%, 0%, 0%
RGB:
255, 255, 255
HEX:
#FFFFFF
HSL:
0, 0%, 100%
CMYK:
0%, 83%, 80%, 25%
RGB:
190, 33, 38
HEX:
#BE2126
HSL:
358, 70%, 44%
CMYK:
0%, 86%, 83%, 46%
RGB:
138, 20, 23
HEX:
#8A1417
HSL:
358, 75%, 31%
CMYK:
39%, 22%, 0%, 86%
RGB:
22, 28, 36
HEX:
#161C24
HSL:
214, 24%, 11%
Color usage
The full-color version of the logo and its inverse are used on corporate colors approved by the guideline.
The monochrome version of the logo is used only when there are external limitations on color reproduction (e.g., a printing method that cannot use full color).
If the logo needs to be placed on conflicting background colors, use the logo on a panel.
Mark
Recommended for use in all marketing communications where, for any reason, the primary logo version cannot be used. Color brand identification is a key asset to maximize recognition. The mark must always be used on white (or very light) or on the brand dark blue (or very dark) background.
Clear space
To ensure that the mark is displayed correctly, the minimum size of the protection field must be strictly observed. There should be no graphic elements or text within the protection field.
Minimum size
When scaling, all elements of the mark must scale proportionally. At minimum sizes, the descriptor is not used.
Width 20 mm / 25 px — the minimum allowable horizontal size of the mark.
Font
Montserrat
Montserrat
Montserrat
Montserrat
Montserrat
Montserrat
Montserrat
Montserrat
Montserrat